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How to Edit Copy [Content Matters Episode 22]

  A ton of content creators make one, or two, big mistakes when they write copy: They publish first drafts They edit as they write In this edition of Content Matters, Andy and Barry make a case why these two mistakes compromise the quality of your content and slow your production. Listen to “How to Edit Copy [22]”…

6 Blog Post Formats that Work Best in B2B Online Marketing [Research]

Should we obsess about earning shares and links with content in B2B online marketing? Buzzsumo does. They’ve been at it for a few years now, madly crunching data gathered from their own platform, to objectively report on blog post formats and content types that are well shared and earn links. Shares and links come with…

Should Content Marketers Subscribe to Email Marketing? [Content Matters Episode 12]

  “Email marketers gain a durable advantage.”  In the opening seconds of the new episode of Content Matters Andy delivers an emphatic little sermon on why email marketing is “sacred.” Still, while some content marketers subscribe to the power of email marketing, far too many overlook it. See, unlike your other so-called tribes, you OWN your email…

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