Content marketing

How to Write Powerful Headlines for Your Online Content [Infographic]

David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.” He wrote that in 1983 and was referring to print advertising. Ogilvy loosely attributed the statement to various research entities, tests and his own observation. I’m not saying he was wrong, but I continue to…

The 15 Big Benefits of Content Marketing (Reserved for the Best)

The benefits of content marketing can be enormous. However, all too often, new entrants make the mistake of considering content marketing some form of free advertising. Then they discover the error of their ways. (1) It’s not advertising and (2) it’s not free. Let’s put these myths to bed. You see, publishing a blog, creating…

101 Tips to Help You Master 20 Types of Marketing Content

Mastering one type of marketing content is a bitch. Mastering 20? Hmm. Words escape me (and I don’t believe that’s ever happened). Okay, I suppose I’m not proposing your marketing content must include 20, or 10, or even 5 different types—certainly not from the get-go. But I am proposing you select a few and get…

Content Sharing: 51 Tips for Free Content Promotion

In recent years I’ve discovered a fair amount of pushback from brands regarding how they value social sharing, an obvious form of word of mouth. Inexplicably, the idea of content sharing gets a ho-hum reaction. I gather responses such as: Social media takes too much time. My response: Yes, social media takes time. Everything takes…

Cheap Content Writers, AI Copywriting, and Blatantly Stupid Marketing

We talk a lot about artificial intelligence in marketing. The term “artificial stupidity” hasn’t yet caught on and therefore has no definition. Allow me to be the first to offer one. ar·ti·fi·cial stu·pid·i·ty noun trusting artificial intelligence to perform tasks it’s incapable of Artificial stupidity is real. There’s even demand for it. Let me tell…

Digital Marketing FAQs (and Easy-to-Understand Answers)

Here’s what I’ve done to create a page featuring digital marketing FAQs… I’ve racked my brain to list questions I’m asked by clients, on podcasts, etc. I’ve selected the questions I believe I can answer and scoured other posts featuring common questions about digital marketing. I’ve answered each mostly based on my experience and insights…

The (Sarcastic) Guide to Publishing a Boring Blog

Marketers everywhere relentlessly publish advice on how to create exciting blogs. Why? Research indicates the vast majority of blogs are boring. Clearly there’s an immense demand for boring blogs. I say give the people what they want. Here are ten tips I genuinely believe will help you successfully blend in with the millions of tedious and…

The Content Marketing Lie Detector: It’s Time to Turn It On

  Clients, marketing service providers, I need to talk to you both. First, clients, marketing directors and such, a word with you please… An immense population of marketers (or those that pretend to be) are peddling falsities. A little lie detection may prevent you from parting with dollars you’ll later want back. And now, marketers…

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