Content marketing

Content Sharing: 51 Tips for Free Content Promotion

In recent years I’ve discovered a fair amount of pushback from brands regarding how they value social sharing, an obvious form of word of mouth. Inexplicably, the idea of content sharing gets a ho-hum reaction. I gather responses such as: Social media takes too much time. My response: Yes, social media takes time. Everything takes…

Cheap Content Writers, AI Copywriting, and Blatantly Stupid Marketing

We talk a lot about artificial intelligence in marketing. The term “artificial stupidity” hasn’t yet caught on and therefore has no definition. Allow me to be the first to offer one. ar·ti·fi·cial stu·pid·i·ty noun trusting artificial intelligence to perform tasks it’s incapable of Artificial stupidity is real. There’s even demand for it. Let me tell…

Digital Marketing FAQs (and Easy-to-Understand Answers)

Here’s what I’ve done to create a page featuring digital marketing FAQs… I’ve racked my brain to list questions I’m asked by clients, on podcasts, etc. I’ve selected the questions I believe I can answer and scoured other posts featuring common questions about digital marketing. I’ve answered each mostly based on my experience and insights…

The (Sarcastic) Guide to Publishing a Boring Blog

Marketers everywhere relentlessly publish advice on how to create exciting blogs. Why? Research indicates the vast majority of blogs are boring. Clearly there’s an immense demand for boring blogs. I say give the people what they want. Here are ten tips I genuinely believe will help you successfully blend in with the millions of tedious and…

The Content Marketing Lie Detector: It’s Time to Turn It On

  Clients, marketing service providers, I need to talk to you both. First, clients, marketing directors and such, a word with you please… An immense population of marketers (or those that pretend to be) are peddling falsities. A little lie detection may prevent you from parting with dollars you’ll later want back. And now, marketers…

SaaS Content Marketing: Examples from 21 Ambitious Brands that Get It

I did a search for “SaaS content marketing.” Perhaps doing the same got you here. Interestingly, I found some good (though predictable) write-ups of some of the better content marketing efforts from SaaS companies, but no article showcased them the way I’m about to. In addition to telling you about the many shining examples of…

Can Your SaaS Copywriter and Content Marketing Consultant Do This?

Are you considering hiring a SaaS copywriter and content marketing consultant? You’ve come to the right page. If you’re looking for the “how to” type of posts I generally write I understand if you skip this one and trust you’ll come back soon. That said, if you have a SaaS brand or manage marketing for…

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