copywriting

Can Your SaaS Copywriter and Content Marketing Consultant Do This?

Are you considering hiring a SaaS copywriter and content marketing consultant? You’ve come to the right page. If you’re looking for the “how to” type of posts I generally write I understand if you skip this one and trust you’ll come back soon. That said, if you have a SaaS brand or manage marketing for…

12 Word Power Pointers for the Marketing Content Writer

    If it’s “word power” you’re hoping to achieve, 100 Ways to Improve Your Writing, by the late Gary Provost, is the ultimate manual. It’s the best writing guide I’ve ever read. If you read my stuff, you know the subject is near and dear to me. If I can give you pointers to…

How to Edit Copy [Content Matters Episode 22]

  A ton of content creators make one, or two, big mistakes when they write copy: They publish first drafts They edit as they write In this edition of Content Matters, Andy and Barry make a case why these two mistakes compromise the quality of your content and slow your production. Listen to “How to Edit Copy [22]”…

Copywriter vs. Content Writer: Skills, Writing Fees and Expectations

  Need content? You could enlist the services of a content writer. It probably won’t hurt a bit. But it probably won’t help either. Given the immense demand for content, millions of freelancers, small agencies and writer brokerages have crawled out of the woodwork to offer cheap, quick-turn content writing services. The writing they deliver…

Writing Fear (A Written List of Fears)

  Scribophobia? Keyboard petrification syndrome (aka KPS)? That’s stupid. For lack of a better name, we’ll call it “writing fear.” Who cares what you call it. If you write, you get it. It’s frightening. Right? What isn’t? Quick back story… I got to know this guy. Jon Nastor. Good guy. Love him. He’s the host…

Conversion Course: Learn How to Write Profitable Websites

Presenting the Copywriting for Conversion course Lessons to Help You Reduce Bounce Rate and Create a More Profitable Website You invest time and money to get people to your website. Your sales suffer when they leave (aka bounce) without clicking and sticking around. Why do new visitors to your website bounce? They get confused They…

How to Write a Presentation that Converts

Have you ever wondered how to write a presentation? I’m not talking about your obligatory reviewing-the-numbers or previewing-the-game-plan decks where you may be able to get away with a set of snoozer slides. I’m talking about the presentation that stands on its own as a piece of clickass content created to inform and entertain your…

The Best Copywriters Offer Great Copywriting Secrets

I was reviewing an essay by my daughter, a high school junior, when we got to talking about what makes for great writing. It was an interesting discussion. At least I felt that way. She probably just wanted to get the thing done and turned in. I call writing my profession. She calls it a…

125 Quick Tips to Sharpen Your Copywriting Skills

    I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for: Studying how the best do what they do Practicing Developing your own style and work habits I’m going to share with you many of the lessons…