B2B content marketing

The Ingredients of Great Written Content [Content Matters Episode 16]

  If your written content isn’t great, it accomplishes very little, or nothing. In this episode, Andy and Barry talk you through the 14 ingredients you need to pour into your content, so it hits the mark and accomplishes your marketing objectives. 14 ingredients are key to making your written content great. And here they are @feldmancreative…

Content Marketing Success: Coveted by Masses, Achieved by Few

  Having a guitar doesn’t make you a guitarist. Owning exercise equipment doesn’t make you fit. And the same goes for content marketing. You may have a vision for achieving content marketing success. You may have the tools. You may even have the best teacher or trainer. Do you have the drive? Easy is a four-letter…

Content Marketers, Go Deep or Go Away

An Interview with Deana Goldasich (Plus… The Mighty “Mad Dash,” My Favorite Post of 2014) My favorite post of 2014 was written by my friend Deana Goldasich (@goldasich), CEO of WellPlannedWeb, specialists in content solutions exclusively for thought leaders. Actually, Deana and I were just pen pals. We had met a few years back at Content Marketing World. Our…

10 B2B Content Marketing Findings & Fixes for a Bigger Payday

The B2B Content Marketing 2014 Benchmarks, Budgets and Trends report from Content Marketing Institute and Marketing Profs has been published and it’s packed with data. In the report’s overview page, CMI’s Joe Pulizzi and MarketingProfs’ Ann Handley write: Even though we’ve made great strides, the industry is clearly still in the early adoption phase. However,…