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How a Food Company with No Huevos is Shaking Things Up Online

  You’ll find no About Us page on the Hampton Creek website. There’s no blog. No pop-up interrupts your visit insisting you share your email address. Their home page doesn’t even have a headline. I’m not kidding. See? The company sells food, but their home page doesn’t feature a single photo. What does their home…

The Most Effective Content Marketing Tip Ever

Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear. Answer your prospects’ top 30 questions. That’s it. Do it and enjoy the magic. I’ll expand on the…

Click to Convert: Why People Do and Don’t Click Your Links

In online marketing, clicks are a currency. We bank on making it happen and we’re busted when it doesn’t. This thing many call the sales funnel or buying cycle is often largely a series of pick, point and click decisions. It stands to reason, becoming a more effective online marketer calls for getting our heads…

When to Shut Your Social Trap

Stop the press. I had a different idea for the blog here at The Point this week. But then I read, “Be helpful, be kind, or be quiet,” by a friend from Raven Tools, Courtney Seiter. Her article was recognized and shared, but not nearly enough, in my opinion. So with a great big shout out…

7 Content Marketing Solutions for the Writing Impaired

You know that a steady stream of new and valuable content is the key to get new prospects to click around and existing customer to stick around. Nonetheless, you‘re staring into the abyss consumed with the question, “Who’s going to write content for the company.”