SEO

Google Success Factors: Shaken, Strained and Served Straight Up

SEO is an intoxicating topic for us for digital marketers. The rewards of mastering organic search are immense. But trying to keep up with the relentless beast called Google, well, that’s bound to make your head spin. Sobering reminders of how trying it can be to stay current on how search works are often presented…

The 15 Big Benefits of Content Marketing (Reserved for the Best)

The benefits of content marketing can be enormous. However, all too often, new entrants make the mistake of considering content marketing some form of free advertising. Then they discover the error of their ways. (1) It’s not advertising and (2) it’s not free. Let’s put these myths to bed. You see, publishing a blog, creating…

Do Backlinks Still Matter?

True or false? Backlinks are the holy grail of search results. The confusion remains. The speculation continues. And the research keeps pouring forth. The more you read this stuff, the less clear you are on the answers. See, anyone can publish their take on SEO ranking factors. The search results themselves may be our best…

White Hat vs. Black Hat SEO: Are You Wearing the Right One?

    State of SEO 2016: Is Black Hat SEO Really Dead? The white hat vs. black hat SEO debate rages on. And many remain confused. Blogger Gareth Simpson, an SEO Consultant based in Bristol, UK, offered this post to help you get your head around the issue.  The way that SEO marketing has been going over…

The Way To Do SEO that Works [Content Matters Episode 11]

  If you want to start cranking your ranking, you need to understand SEO that works.  Just a few years back you might have achieved super SEO powers by droppging keyword bombs on your pages and “acquiring” links here, there and everywhere. Welcome to 2016 where getting your pages and posts to top Google’s search pages calls for the…

SEO Blog Post Checklist: 21 Ways to Crank How You Rank

This “SEO blog post checklist” gives you: 21 tips, organized in three lists, to cover: 5 ways to optimize a blog post for SEO 10 tactics to help engage readers and realize greater success with social media 6 elements that will embellish your blog posts and inspire readers to spend more time on your site By applying…