engagement

21 Ornaments to Hang On Your Website

‘Tis the season not only to be jolly, but also to forge plans to create more effective online marketing programs, where, of course, your website serves as the hub. Has your website stagnated a bit? Oh sure, your blog or news section gives it a sprinkling of newness each time you post, but you should…

The Most Effective Online Marketers Focus On One Thing

You devour online marketing lessons. You feast on articles, reports, books, and eBooks. Perhaps it’s so important to you, you spend some of your precious time attending webinars and conferences and you can’t help but join the conversation on blogs and via social media. Good for you. There’s a ton of information to take in,…

Do you have your eyes on the ball?

I feel like a coach. I guess I actually am. I say this because I’m providing consulting for a number of companies now, big and small, mostly small, even agencies, and find myself constantly reminding my clients the same fundamental piece of advice. But we’re not playing ball. We’re playing marketing communications. So, let me…