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Eye-Popping, Reader-Stopping, Social Media-Rocking Visual Marketing

Presenting Visual Strategies for Smart Content Marketing It’s often said, a picture is worth a thousand words. But are they worth a thousand bucks? They can be because they start conversations. They attract attention. Pictures help you tell stories. They stop web surfers and turn them into readers, which is often a crucial first step…

The Most Effective Content Marketing Tip Ever

Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear. Answer your prospects’ top 30 questions. That’s it. Do it and enjoy the magic. I’ll expand on the…

Click to Convert: Why People Do and Don’t Click Your Links

In online marketing, clicks are a currency. We bank on making it happen and we’re busted when it doesn’t. This thing many call the sales funnel or buying cycle is often largely a series of pick, point and click decisions. It stands to reason, becoming a more effective online marketer calls for getting our heads…