Assessment of current content marketing tactics and performance
If you’re ready to get serious about content marketing, Feldman Creative is ready to provide the guidance you need.
Unlike content marketing consultants and inbound marketing agencies that focus primarily on delivering services to enterprise businesses (often, with very high up-front fees), Barry Feldman provides affordable services to companies of all sizes focused on:
Assessment of current content marketing tactics and performance
Planning of content marketing programs to support inbound marketing initiatives
Content creation—including research, writing and design
Training of internal and external teams to expand the talent pool, increase content output, and optimize performance
Most companies do some form of content marketing, but fall short of creating strategic content developed to educate prospects and inspire them to take action.
The assessment process will draw conclusions regarding:
Common components of a content marketing program include:
A thorough assessment also focuses on reviewing processes and resources, including:
Basic content marketing plans, which are critical to your success, are developed and act as a short-term plan for a minimum of one-quarter. Because marketing’s more dynamic than ever, content marketing plans should be reviewed and refined often.
Content marketing plans include:
Executing content marketing programs calls on a role Barry has played for more than 25 years.
Programs managed by Feldman Creative commonly include:
If you want to become self-sufficient or more so than you are now, Feldman Creative will teach you how.
Training can be delivered in a variety of forms:
Content marketing training generally focuses on the following topics:
Barry is uniquely qualified to help refine your content marketing strategies and create content focused on achieving measurable results.
LinkedIn Marketing, Online Marketing Institute, Social Media Today, Onalytica, Brand24 and many other industry leaders have recognized Barry as a top content marketing expert and influencer.
Barry is the co-host of Content Matters, a top podcast focused on delivering actionable advice for ambitious, growth-oriented content marketers.
Feldman Creative offers a free, no-obligation 30-minute consultation. We’ll use the time to determine if Feldman Creative is a good fit to help you achieve your marketing objectives.
Feldman Creative offers free resources to help you begin assessing your content marketing program here. Be sure to download The Planner, the industry’s most complete planning workbook.
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