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How to Neglect, Abuse and Lose Customers Like HostMonster

You have a lot of choices when it comes to selecting a website host. In recent years, Endurance International Group has increased the chances you choose them by gobbling up hosting companies including JustHost, HostMonster, BlueHost, and HostGator. But they’ve decreased the chances you stay with them by delivering the worst possible customer service. If you…

12 Content Marketing Tips Every Small Business Must Know

Garrett Moon of Todaymade is one of my favorite bloggers. I loved the tips he offered in this post and he agreed to let me republish it here.  Ahh.. the life of a small business owner. So peaceful, so serene, and so little stress. Am I right? Of course not–your life is crazy! But you wouldn’t have it…

Research Reveals Digital Marketers are Sleep Deprived & Unconfident

76% of marketers say marketing has changed more in the past two years than the past 50 years prior. They say they’re confused, lost, unsure, ineffective or some variation there of. When reading the research, from Adobe—which is colored by a large chunks of editorial—one might gather marketers don’t know what they’re doing. If that’s not…

The Online Marketing Pop Quiz [PODCAST]

Pencils out. It’s pop quiz time … What should you focus on to make your online marketing more effective? Content Social networking Search Analytics All of the above None of the above This is a tough one. The answer is revealed in this 9-minute podcast. Hear all episodes of “The Point – In Your Ear”…

Podcast: Your Content Don’t Rock and Roll

“The Point – In Your Ear” is back sneering at crappy content like the king of rock and roll. In this wild tale, you’ll hear about a street corner advertising rock star, the ho-hum state of online content, the point of view of advertising legend Tom McElligot, how content is too much like merlot, and…

21 Tweets for Twitter Beginners (#21Twips)

  Are you new to Twitter? Or maybe you haven’t even started yet? It’s time. Here are 21 tips in the form of tweets, a great place for Twitter beginners to, er, begin. Feel free to ask any questions (or share the twips). http://storify.com/FeldmanCreative/21-tweets-for-twitter-beginners-21twips This story and other Storify posts by Feldman Creative are published…

The Mount Everest of Marketing Mistakes

  Have you ever climbed Mount Everest? Of course you haven’t. You’ve probably heard: it’s dangerous. If you were to consider an adventure of this magnitude, you’d have a plan, right? Marketing mistakes for breakfast. Allow me to give you a little glimpse into the life of an online marketing consultant. Yes, that would be me….

Virtual Assistant: The Solution for Effectively Growing Your Business

Hi, my name is Deena and I’m writing these words from Israel, 10 time zones away from Feldman Creative headquarters in California. I’m Feldman Creative’s new Virtual Assistant, an employee of Secretary in Israel. Barry, who writes 9/10ths of the posts you read here, has been offering magnetic content marketing for around 25 years (he…

SEO Guilty Culprit in Silicon Valley Murder Plot

[Nothing’s ever as funny as a true story.] Early Thursday morning, an up-and-coming slogan was shot down in the Silicon Valley office building of a software startup. An intern, recently hired to handle social media marketing by the software company (whose brand must be kept secret), claims to have witnessed the entire sequence of events…