Email marketing & lead nurturing

Hire a Digital Marketing Consultant? 32 Ways to Grow Your Business

A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common requests. On the other hand, a lot of clients reach out to me without a specific task list in mind. They know…

Should Content Marketers Subscribe to Email Marketing? [Content Matters Episode 12]

  “Email marketers gain a durable advantage.”  In the opening seconds of the new episode of Content Matters Andy delivers an emphatic little sermon on why email marketing is “sacred.” Still, while some content marketers subscribe to the power of email marketing, far too many overlook it. See, unlike your other so-called tribes, you OWN your email…

What is a Lead Magnet? (And 10 Ways to Quickly Magnify the Size of Your Email List)

A lead magnet is a free offer you make in exchange for an email address (and possibly additional information). Lead magnets are also called: Signup incentives Signup offers Freemiums Content upgrades And many other terms One well-respected digital marketer calls them “an irresistible bribe.” Sounds seedy to me. Lead magnets are above-board and have always…

How to Write Autoresponder Emails to Convert Leads

  You work your tuchus off to get the email addresses of your website visitors. What do you do with them? You should send them email. Thank you email? Maybe. Email newsletters? Probably. Special offers? Good idea. An autoresponder email series designed to convert? You bet your ass (“tuchus” translated from Yiddish to modern English)….

Digital Marketing Basics: Simplified and Comprehensive

Marketing works differently now. Push is out. Pull is in. You have to think inbound. Traditional “outbound” marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the power to filter out advertising and we’re not afraid to use it. The customer is in control. The communications process begins if and…

100 Ways Your Company Loses to Better Online Marketers

It’s a jungle out there. Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack. I thought I’d survey the landscape and give…

Digital Marketing Lead Generation Strategies [Free eBook]

  I wrote a 40-page eBook covering today’s most effective digital marketing lead generation strategies. It was recently published by Three Deep Marketing, a sizable agency in Minnesota that’s one of the nation’s premier practitioners of data-driven digital marketing. From content marketing to marketing automation and many other tactics, the eBook covers a lot of ground. You…

Top Content and Lessons Learned in 2014

  I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too. I checked the analytics for the top content I published in 2014 and tallied the top topics and posts for page views. I also looked at the…

Effective Email Marketing Strategy: Insights from an Expert

Want to get a better grasp of effective email marketing strategy? Meet one of the foremost experts in the email business. Hunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He does so fearlessly and…

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