persuasion

125 Quick Tips to Sharpen Your Copywriting Skills

    I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for: Studying how the best do what they do Practicing Developing your own style and work habits I’m going to share with you many of the lessons…

A Key to Finding Your Brand’s True Voice [INFOGRAPHIC]

A majority of the messages flying around the website’s where modern marketing is covered today focuses on the media itself. The big questions tend to be: — Which is the right media for reaching my customers? — How do marketers best capitalize on this media or that? — What tools work best for the given…

Podcast: My 10-year old wants to know more about copywriting.

The copywriter interview by FeldmanCreative Spend 3 minutes with my daughter Leah and I. It seems Leah, who loves to write, had questions about what I do. She started asking me and I said “We should do this in the form of an interview.” She was all over it and it took it fairly seriously,…

The most important headline writing tip ever: forget about tips.

COPYCATS: Edition #1 with John Runk He’s one of advertising’s headiest headline writers. Here, he dogs on the formula approach to copywriting. I’m going to call this series “Copycats,” and in each edition, strive to get a pair or more of copywriters on the same page talking about their craft. Though I’ve read the work…

6 Pointers for More Persuasive Proposals.

Recently, I considered a partnership with a new vendor. Miraculously, the process kicked-off with an email I received. I replied (it happens). The follow-up email was good enough to convince me to agree to a “ten minute” assessment call. The call lasted nearly two hours. Well done phone salesman guy.