How Ecommerce Brands Maximize Mobile Sales

An interesting thing about mobile commerce is the large gap between time spent on mobile vs. money spent. TechCrunch claims US consumers now spend 5 hours a day on their mobile devices. You read that right: five! But now I’m compelled to introduce this data from comScore. It reveals a massive 49% gap between share…

Augmented Reality Brings Physical Products into the Buyer’s World

  Winners on the fiercely competitive ecommerce battleground must seize every strategy feasible to gain an upper hand. In a recent guest post on Kissmetrics, I presented 32 ideas to boost ecommerce engagement and sales. As it turns out, I left out one very big idea that’s perfect for a variety of ecommerce brands: augmented…