SaaS marketing

15 SaaS Retention Strategies and Subscription Renewal Best Practices

“Retention is your number one strategy for profitability. Churn is public enemy number one.” ~ Neil Patel (Crazy Egg article) Want to keep your customers? Perhaps it’s the most rhetorical question you’ve ever read. My friend and fellow blogger Ben Jacobson (Twitter / LinkedIn) recently came a-calling for a response for a roundup post he’d compose for…

Can Your SaaS Copywriter and Content Marketing Consultant Do This?

Are you considering hiring a SaaS copywriter and content marketing consultant? You’ve come to the right page. If you’re looking for the “how to” type of posts I generally write I understand if you skip this one and trust you’ll come back soon. That said, if you have a SaaS brand or manage marketing for…

SaaS Websites: Content, Copy & Design Ideas for the Homepage

Do you sell SaaS? I suspect you relentlessly challenge your instincts about how to present content on your homepage. I’m with you. I’m a soldier in the SaaS wars. Helping create SaaS websites and building stronger digital marketing arsenals to back them up is my “wheelhouse.” It’s hard to say what’s the ideal way to…

B2B SaaS Marketing Strategy: 27 Smart Marketing Tools and Tactics

SaaS companies come and SaaS companies go. I watch closely. Sometimes from the outside. Sometimes from within. The death rate of SaaS companies can be discouraging, but on the other hand, the long and growing list of mega-success stories in the software subscription business is downright inspiring. The continued growth of the industry is too……

Entrepreneur Pekka Koskinen Shares Effective SaaS Marketing Tactics

  Want to pick-up some marketing tactics and tips from a battle-tested pro? Pekka Koskinen is a serial software entrepreneur in B2B SaaS space who calls Helsinki, Finland home. His latest venture, Leadfeeder, is Pekka’s fourth. Since so many of my clients are forever in search of the most effective tactics for marketing and selling SaaS…