Advertising

The Secret to Selling to Millennials

  Back off. You’re selling to millennials. Your marketing message is less valuable than a Snapchat selfie that will soon self-destruct. See, the secret to selling to millennials, is not selling to them. You empower them to do it to for you—with customer content marketing or the popular phraseology, user-generated content. User-generated content sounds kind…

How a Food Company with No Huevos is Shaking Things Up Online

  You’ll find no About Us page on the Hampton Creek website. There’s no blog. No pop-up interrupts your visit insisting you share your email address. Their home page doesn’t even have a headline. I’m not kidding. See? The company sells food, but their home page doesn’t feature a single photo. What does their home…

The Fast & Simple Way to Increase Your Conversion Rate [Infographic]

  Want to increase conversion? Duh. Want a tedious and complex lesson on CRO (conversion rate optimization) or would you prefer to know the most simple little conversion secret in the digiverse? Sheeshe, Barry, you ask some silly questions (he writes in a strange third person voice shift). Okay, my friend, let’s stroll down Uncomplicated Avenue…

125 Quick Tips to Sharpen Your Copywriting Skills

    I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for: Studying how the best do what they do Practicing Developing your own style and work habits I’m going to share with you many of the lessons…

100 Ways Your Company Loses to Better Online Marketers

It’s a jungle out there. Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack. I thought I’d survey the landscape and give…

Content Amplification Strategies to Reach a Larger Audience

  You’ve spoken. Loudly. Cleary. But your voice echoes off the wall. It’s not what you were hoping to hear. You’re sure you had something of value to say. In fact, your recent masterpiece is the most helpful content you’ve ever put out. But it’s found no audience—or no audience has found it. You, like…

The Best Ad I Ever Wrote

Today is my 20th wedding anniversary. A wave of nostalgia rushes through me. I met my wife Cindy Lou in 1990 thanks to a classified ad. I saved it—as you can see. In fact, we enlarged and displayed it at our wedding. Cindy and I enjoy telling the story now (perhaps me more than her),…

What Do You Call the Most Effective Approach to Marketing?

Today a talented musical artist will release a new album. They sound fresh. They combined forms to create something original and compelling—as artists do. In an effort to elevate the marketability of the music, someone is bound to label it a category you and I have never heard before. Maybe the best reference to the…

Super Bowl Advertising: Postgame Commentary

Advertisers didn’t serve up the usual assortment of babies and puppies, but there was no shortage of babes. This year’s super show at the Super Bowl featured a baby wolf, a baby Clydesdale, and all kinds of babes making out, and rocking out.