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The A-to-Z Guide to SlideShare [Infographic]

There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. See, according to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. I’m going to tell you why you should consider getting started and in addition to this post,…

LinkedIn Best Practices for Developing Your Personal Brand

It’s time to master LinkedIn, the personal branding epicenter of the Internet. LinkedIn enters into every conversation I have about personal branding. It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes LinkedIn….

What Social Media Tactics Are Most Effective?

Have you read the “2015 Social Media Marketing Industry Report?” Each year, Michael Stelzner of Social Media Examiner delivers the report, which includes data summaries of their massive survey along with his insights. First up in the latest edition is the “Top 5 social media questions marketers want answered.” Question #1: What social tactics are…

How to Use LinkedIn as a Marketing Tool

  This is a guest post by Susan Finch. Susan is a freelance writer with a passion for travel and helping small businesses find their online voice through content marketing, blogging and beyond. She is an eclectic writer with more than 10 years of experience contributing to guidebooks, magazines, iPhone apps, online publications and more. She…

7 Things You Can Get Out of LinkedIn Groups When You Get Into ‘Em

When outsiders start in with their bashing and thrashing of social media networks you can bet your last dime they’ll be squawking about the trivial nature of the posts. You’ve heard it many times before. Social media is a waste of time. That’s their story and they’re sticking to it (as the media world passes them…

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