podcast

Research: The Most Valuable Form of Content [Content Matters Podcast 03]

Want to launch your content into the stratosphere? The most shareable and link-worthy content you can create is original research. The insights you uncover can result in one-of-a-kind content that delivers incomparable success in search and social media. Discussing this strategy made for a fun 21-minute conversation in this, our first Content Matters program of…

Will Your Content Make a Difference? [Content Matters Podcast 01]

“Your website is your mousetrap. Your content is the cheese.” A few years ago, I gave a post I wrote for Content Marketing Institute the title above. The title had magic power. It spoke to someone, someone special, one of the smartest minds in all of digital marketing, Andy Crestodina. Those two sentences somehow connected Andy…

Podcast: Your Content Don’t Rock and Roll

“The Point – In Your Ear” is back sneering at crappy content like the king of rock and roll. In this wild tale, you’ll hear about a street corner advertising rock star, the ho-hum state of online content, the point of view of advertising legend Tom McElligot, how content is too much like merlot, and…

Podcast: Why You Shouldn’t Do Content Marketing

In this episode of our new podcast program, “The Point – In Your Ear,” I share an article I wrote for Convince and Convert. Here are three reasons you shouldn’t do content marketing. Hear all episodes of “The Point – In Your Ear” podcasts here. You can also subscribe to our podcasts at: Spreaker.com or iTunes (Note:…

Click to Convert: Why People Do and Don’t Click Your Links

In online marketing, clicks are a currency. We bank on making it happen and we’re busted when it doesn’t. This thing many call the sales funnel or buying cycle is often largely a series of pick, point and click decisions. It stands to reason, becoming a more effective online marketer calls for getting our heads…

Podcast: Social Media – Worthless as the Telephone?

In this episode of our new podcast program, “The Point – In Your Ear,” we pay a visit to the “Theater of the Absurd” for a comedy sketch—a parody. The dialogue means to speak to how commonly executives dismiss social media marketing. Hear all episodes of “The Point – In Your Ear” podcasts here. You…

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