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Influence
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16
Aug
  • August 16, 2014
  • Barry Feldman

Social Proof Marketing Makes Your Register Ring

The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep you away though, do they? In fact, they have the opposite effect. Same…

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06
Feb
  • February 6, 2014
  • Barry Feldman

Caring is Sharing – How to Get Your Brand Advocates to Care

Fellow content creators, let’s swallow a big honking reality pill together. The things customers say about our brand runs circles around the prose we produce. According to Nielson research, 77% of consumers are more likely to buy a product when they hear about it from friends and family. Got advocates? Maybe you call them ambassadors,…

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26
Nov
  • November 26, 2013
  • Barry Feldman

Cranberry Sauce, Content Marketing and Giving Thanks

  I must have been in my mid to late 30s when one Thanksgiving afternoon my sister-in-law, Teresa, asked “Where is the cranberry sauce?” I explained cranberry sauce is a weird and unnecessary thing to put on turkey. Teresa, who somehow got the nickname “Bird,” wasn’t having any of that. She insisted we bike around…

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