analytics

Entrepreneur Pekka Koskinen Shares Effective SaaS Marketing Tactics

  Want to pick-up some marketing tactics and tips from a battle-tested pro? Pekka Koskinen is a serial software entrepreneur in B2B SaaS space who calls Helsinki, Finland home. His latest venture, Leadfeeder, is Pekka’s fourth. Since so many of my clients are forever in search of the most effective tactics for marketing and selling SaaS…

Digital Marketing Lead Generation Strategies [Free eBook]

  I wrote a 40-page eBook covering today’s most effective digital marketing lead generation strategies. It was recently published by Three Deep Marketing, a sizable agency in Minnesota that’s one of the nation’s premier practitioners of data-driven digital marketing. From content marketing to marketing automation and many other tactics, the eBook covers a lot of ground. You…

Content Analytics Simplified (So It Won’t Freak You Out)

  Some people feast on content analytics. Most don’t. If you’re the latter, this post’s for you. The truth is content analytics doesn’t get its due. When online marketing leaders give us findings from their surveys, the top challenges we face as content marketers always include content creation issues. The inability to measure content effectiveness…

The Online Marketing Pop Quiz [PODCAST]

Pencils out. It’s pop quiz time … What should you focus on to make your online marketing more effective? Content Social networking Search Analytics All of the above None of the above This is a tough one. The answer is revealed in this 9-minute podcast. Hear all episodes of “The Point – In Your Ear”…