Personal Branding

Are you ready to accelerate your professional success?

An effective personal brand wields influence. The benefits can be immense:

Personal Branding Accelerator is a customized series of one-on-one consultations focused on creating and executing an effective plan quickly.

Beside you all in the way will be Barry Feldman, personal branding expert and co-author of The Road to Recognition, The A-to-Z Guide to Personal Branding for Accelerating Your Success in the Age of Digital Media.

In the training intensive you’ll:

To help you decide if the training is right for you, you’ll find a detailed syllabus of the seven sessions below. However, because the training is entirely one-on-one and live, it can be easily customized to best satisfy the needs of your personal branding journey.

Each of the following sessions will run 45 – 90 minutes.

The first session focuses on getting started.

• Document career goals and personal branding objectives
• “Audit” your activity to-date — Includes a proprietary “Brand Planner”
• Examine your competition and professional peers to identify opportunities and best practices
• Guided positioning exercises to clarify your area of expertise and develop a clear value proposition
• Note that “double time” (90 minutes) is reserved for the first call

This session parlays the conclusions of our first meeting for the purpose of creating an action plan.

• A short list of actions will be prioritized
• Select the most relevant digital platforms and communication channels
• Establish first steps and subsequent actions
• Barry will assess your efforts, via email, upon request

Personal branding in the digital age is largely about creating content, which is the focus of this session. We’ll focus on increasing your command of the platforms you’ve chosen, so as to realize success with:

• Blogging
• Vlogging (video)
• Podcasting
• Speaking
• Publishing
• Bonus materials are available for each.

It’s essential to amplify your reach and create messages that resonate with your audience. In the modern media landscape, there’s no shortage of options. This session aims to reduce the overwhelm and lend focus and clarity to:

• Your strategic use of owned, earned, and paid channels
• Keyword selection and search engine optimization
• Build relationships with social media
• Strategically increase your digital footprint
• Free bonus content includes pre-recorded webinars and ebooks on content distribution and promotion
• Free book: SEO Optimized for Short Attention Spans

Building an email list is key to staying in front of your audience, nurturing leads and fostering the growth of your brand. This session covers:

• Developing free content or a lead magnet to build an email list
• Packaging and promoting of your offers
• Selecting and using a powerful email platform
• Optimizing conversion
• Free bonus content includes pre-recorded webinars, an ebook, and a variety of useful templates
  

Your personal brand may be about you, but you won’t get far traveling solo. This session will feature strategies to expand your sphere of influence with:

• Email lead nurturing strategies
• Networking
• Influencer marketing
• Collaborating on content creation
• Free bonus content includes numerous assets

I suggest this final meeting takes place at least one month after the prior one. I want you roll with the strategies we co-created. Then I want to see how it’s going for you. I’ll help you:

• Look in the rearview mirror to assess your journey thus far
• Adopt useful analytic strategies and tools
• Create a dashboard to regularly record and analyze key performance indicators (KPIs)
• Identify milestones and achievements and ways to amplify them
• Revisit and optimize your personal branding roadmap

Two payment options are available for your convenience.

• Two payments of $1199 each.
• A single discounted payment of $2199 (save $199) due at enrollment