Copywriting

Cheap Content Writers, AI Copywriting, and Blatantly Stupid Marketing

We talk a lot about artificial intelligence in marketing. The term “artificial stupidity” hasn’t yet caught on and therefore has no definition. Allow me to be the first to offer one. ar·ti·fi·cial stu·pid·i·ty noun trusting artificial intelligence to perform tasks it’s incapable of Artificial stupidity is real. There’s even demand for it. Let me tell…

Lead Magnet Ideas, Titles and Templates to Capture More Leads

I’ve been bringing you lessons about lead magnets because they’re critical for growing your email list. I’m not done yet. I’m going to bring it in this one by offering a litany of ideas for lead magnets with titles and templates you can easily adapt to capture more leads from your website. A quick review,…

Want to Know How to Make Your Written Content Great?

You would think everyone and every company would want to know how to create great written content. You’d be wrong. They don’t. I believe most companies simply want to create written content—blogs, for the most part—and don’t care whether or not it’s great. And I submit, as evidence: The Internet at large: It’s polluted with…

Writing Fear (A Written List of Fears)

  Scribophobia? Keyboard petrification syndrome (aka KPS)? That’s stupid. For lack of a better name, we’ll call it “writing fear.” Who cares what you call it. If you write, you get it. It’s frightening. Right? What isn’t? Quick back story… I got to know this guy. Jon Nastor. Good guy. Love him. He’s the host…

Conversion Course: Learn How to Write Profitable Websites

Presenting the Copywriting for Conversion course Lessons to Help You Reduce Bounce Rate and Create a More Profitable Website You invest time and money to get people to your website. Your sales suffer when they leave (aka bounce) without clicking and sticking around. Why do new visitors to your website bounce? They get confused They…

The Fast & Simple Way to Increase Your Conversion Rate [Infographic]

  Want to increase conversion? Duh. Want a tedious and complex lesson on CRO (conversion rate optimization) or would you prefer to know the most simple little conversion secret in the digiverse? Sheeshe, Barry, you ask some silly questions (he writes in a strange third person voice shift). Okay, my friend, let’s stroll down Uncomplicated Avenue…

How to Take Advantage of the Web’s Two Most Important Words

  Two words: how to. Simple. Effective. Foolproof. Timeless. “How to” are the two most important words on the web. Experienced writers know it. Now you do too. Should every headline begin with “how to?” No. That’d be boring as the Celine Dion catalog. Should every business blog include how-to articles? Yes. Some blogs use…

Conversion Copywriting: Strategies to Create a Customer Comfort Zone

  How are you feeling? If you’ve been here before and have come to know and trust me, you probably feel quite comfortable. Is it your first time? Now that’s an entirely different bale of hay. It’s human nature, right? When you arrive somewhere—or interact with someone—for the first time, you may be curious, but…

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