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Let’s Fixate on Death Before It’s Too Late

I’ll be damned. It’s Halloween time. You know what that means? The year’s final two months are staring us in the face now. As bloggers we’ll have no choice but to write holiday themed stuff, “best of” and “worst of” the year posts, and of course, predictions for next year. Then comes January and we’re…

26 Helpful Emails I Get, Open and Read (and You Should Too)

Earlier this year, Google announced it’d be pulling the plug on Google Reader, their RSS app, and then did. Feed fanatics the world over were pissed. Not me. I said, “Nice to know you.” Yes, I used the thing. When I found a blog I dug, I subscribed to the feed. Then I found it…

A Secret Source of Powerful Content Ideas

While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begins, more often than not, you’ll hear: • Identify your…

6 Pointers for More Persuasive Proposals.

Recently, I considered a partnership with a new vendor. Miraculously, the process kicked-off with an email I received. I replied (it happens). The follow-up email was good enough to convince me to agree to a “ten minute” assessment call. The call lasted nearly two hours. Well done phone salesman guy.

Numbers Rule.

Create a List. Increase Clicks and Double Downloads. How do you ensure your title or headline captivates the reader? You might start with a really strong word. But you might not. Consider a number. Think about how often a headline or the title of a piece begins with a number. It’s hard to top the…