content marketing

The 15 Big Benefits of Content Marketing (Reserved for the Best)

The benefits of content marketing can be enormous. However, all too often, new entrants make the mistake of considering content marketing some form of free advertising. Then they discover the error of their ways. (1) It’s not advertising and (2) it’s not free. Let’s put these myths to bed. You see, publishing a blog, creating…

101 Tips to Help You Master 20 Types of Marketing Content

Mastering one type of marketing content is a bitch. Mastering 20? Hmm. Words escape me (and I don’t believe that’s ever happened). Okay, I suppose I’m not proposing your marketing content must include 20, or 10, or even 5 different types—certainly not from the get-go. But I am proposing you select a few and get…

The Content Marketing Lie Detector: It’s Time to Turn It On

  Clients, marketing service providers, I need to talk to you both. First, clients, marketing directors and such, a word with you please… An immense population of marketers (or those that pretend to be) are peddling falsities. A little lie detection may prevent you from parting with dollars you’ll later want back. And now, marketers…

Can Your SaaS Copywriter and Content Marketing Consultant Do This?

Are you considering hiring a SaaS copywriter and content marketing consultant? You’ve come to the right page. If you’re looking for the “how to” type of posts I generally write I understand if you skip this one and trust you’ll come back soon. That said, if you have a SaaS brand or manage marketing for…

B2B SaaS Marketing Strategy: 27 Smart Marketing Tools and Tactics

SaaS companies come and SaaS companies go. I watch closely. Sometimes from the outside. Sometimes from within. The death rate of SaaS companies can be discouraging, but on the other hand, the long and growing list of mega-success stories in the software subscription business is downright inspiring. The continued growth of the industry is too……

Building Your Content Marketing Team and Talent [Content Matters Episode 26]

  Research indicates companies struggle to find trained and qualified talent to expand their content marketing efforts. In this episode of the podcast, we’ll share tips for building your team and the types of talent you may need to scale. Listen to “Building Your Content Marketing Team and Talent [26]” on Spreaker.   The episode begins with:…

The Many Benefits of Collaborative Content [Content Matters Episode 23]

  Two heads are better than one. It’s cliche, but true. In this episode of Content Matters, Andy and Barry get into the many reasons to create collaborative content. Listen to “The Audience-Expanding Advantages of Collaborative Content [23]” on Spreaker. In this episode we cover: The many reasons to do collaborative content Ego bait—is it more meaningful…

How to Go Big with a Small Digital Marketing Budget [Repurposing FAQ Too]

  Your digital marketing budget isn’t big, but your aspirations are. I hear you. As a content marketing strategist, writer and creative director, I get this question all the time… “How can we create great content on a small digital marketing budget?” Along a similar line, I know every time industry research is published I’ll…

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