Google

Google Success Factors: Shaken, Strained and Served Straight Up

SEO is an intoxicating topic for us for digital marketers. The rewards of mastering organic search are immense. But trying to keep up with the relentless beast called Google, well, that’s bound to make your head spin. Sobering reminders of how trying it can be to stay current on how search works are often presented…

Search Yourself: A Personal Branding Must

Personal branding is all the rage. I wrote a post offering 11 suggestions for getting started with your personal brand development last month, which was well received. Then I wrote a listicle version for the popular site, 12Most.com, which went ballistic on social media, especially LinkedIn. Next, (with a big assist from my friend Seth…

9 Thoughts from Content Marketing Experts on the Future

    “What Is The Future For Content Marketing? 9 Experts Weigh In This article, by Arnie Kuenn of Vertical Measures, was published by MarketingLand. It’ll serve you well to check out what these experts have to say. With 27,000 pieces of content being shared each day, it’s obvious that content marketing has become a mainstream strategy for both…

When to Shut Your Social Trap

Stop the press. I had a different idea for the blog here at The Point this week. But then I read, “Be helpful, be kind, or be quiet,” by a friend from Raven Tools, Courtney Seiter. Her article was recognized and shared, but not nearly enough, in my opinion. So with a great big shout out…

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