Influencer marketing

Social Recognition: A Key to Personal Branding Success

What’s the deal with peer recognition? One resource I found via search writes, “Providing a platform for employees to recognize each other is a great way to encourage a positive atmosphere while fostering collaboration and teamwork.” Good stuff, but not exactly about marketing yourself, which is the topic of this post.  I also found this…

Hire a Digital Marketing Consultant? 32 Ways to Grow Your Business

A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common requests. On the other hand, a lot of clients reach out to me without a specific task list in mind. They know…

100 Ways Your Company Loses to Better Online Marketers

It’s a jungle out there. Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack. I thought I’d survey the landscape and give…

Top Content and Lessons Learned in 2014

  I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too. I checked the analytics for the top content I published in 2014 and tallied the top topics and posts for page views. I also looked at the…

What Makes a Person Influential?

Influence fascinates me. What about you? If you read my blog, you may have picked up on the fact that I’ve been reading, learning and writing about many topics related to influence: personal branding and influence marketing, the power of expertise, authority and thought leadership. I read (and saved) an extremely popular Forbes post by…

30 Action Items to Get Serious About Influencer Marketing

Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly…