influence

What Makes a Person Influential?

Influence fascinates me. What about you? If you read my blog, you may have picked up on the fact that I’ve been reading, learning and writing about many topics related to influence: personal branding and influence marketing, the power of expertise, authority and thought leadership. I read (and saved) an extremely popular Forbes post by…

Social Proof Marketing Makes Your Register Ring

The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep you away though, do they? In fact, they have the opposite effect. Same…

Influencer Marketing Ideas from Influential Marketers – INFOGRAPHIC

    Influencer Marketing is… An approach to marketing and public relations where you target the people your prospects turn to for information. (According to OpenView in “The Ultimate Guide to Influencer Marketing”) The process of identifying, researching, engaging and supporting the people who create the conversations impacting your brand, products or services. (According to Traackr in…

A Key to Finding Your Brand’s True Voice [INFOGRAPHIC]

A majority of the messages flying around the website’s where modern marketing is covered today focuses on the media itself. The big questions tend to be: — Which is the right media for reaching my customers? — How do marketers best capitalize on this media or that? — What tools work best for the given…

The Most Effective Online Marketers Focus On One Thing

You devour online marketing lessons. You feast on articles, reports, books, and eBooks. Perhaps it’s so important to you, you spend some of your precious time attending webinars and conferences and you can’t help but join the conversation on blogs and via social media. Good for you. There’s a ton of information to take in,…