Building your personal brand? You need a website. Here’s your guide to making it great. Your personal brand website is your home on the web, the hub of the content you create and a destination for every member of the network you’re building to power your career. “But wait,” you might say, “I have a…
The benefits of content marketing can be enormous. However, all too often, new entrants make the mistake of considering content marketing some form of free advertising. Then they discover the error of their ways. (1) It’s not advertising and (2) it’s not free. Let’s put these myths to bed. You see, publishing a blog, creating…
Mastering one type of marketing content is a bitch. Mastering 20? Hmm. Words escape me (and I don’t believe that’s ever happened). Okay, I suppose I’m not proposing your marketing content must include 20, or 10, or even 5 different types—certainly not from the get-go. But I am proposing you select a few and get…
In this episode, Barry and Andy sift through the many results from Orbit Media’s 4th Annual Business Blogging Survey and emphasize the practices that produce the strongest results. By the way, stay tuned: results from the 2018 survey are coming soon.
In recent years I’ve discovered a fair amount of pushback from brands regarding how they value social sharing, an obvious form of word of mouth. Inexplicably, the idea of content sharing gets a ho-hum reaction. I gather responses such as: Social media takes too much time. My response: Yes, social media takes time. Everything takes…
In this (longer than usual) episode, Barry and Andy conduct a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.
We talk a lot about artificial intelligence in marketing. The term “artificial stupidity” hasn’t yet caught on and therefore has no definition. Allow me to be the first to offer one. ar·ti·fi·cial stu·pid·i·ty noun trusting artificial intelligence to perform tasks it’s incapable of Artificial stupidity is real. There’s even demand for it. Let me tell…
In this episode, Barry and Andy discuss the benefits of creating welcome email and ways to put them to use for your brand.
Here’s what I’ve done to create a page featuring digital marketing FAQs… I’ve racked my brain to list questions I’m asked by clients, on podcasts, etc. I’ve selected the questions I believe I can answer and scoured other posts featuring common questions about digital marketing. I’ve answered each mostly based on my experience and insights…
An interesting thing about mobile commerce is the large gap between time spent on mobile vs. money spent. TechCrunch claims US consumers now spend 5 hours a day on their mobile devices. You read that right: five! But now I’m compelled to introduce this data from comScore. It reveals a massive 49% gap between share…