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Feldman Creative blog
07
Feb
authenticity personal branding
  • February 7, 2021
  • Barry Feldman

Authenticity: The Heartbeat of Your Personal Branding Journey

Part 1 in a series You might think buying a book (or reading articles like this) about personal branding is the first step in your personal branding journey. Think again. You already have a personal brand. Let’s not pretend you’re about to create it. The best you can do is develop it, ideally, with purpose…

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09
Dec
21 digital marketing ideas
  • December 9, 2020
  • Barry Feldman

21 Inexpensive and Smart Digital Marketing Ideas for 2021

Let’s jump right into some of the reasons digital marketing is such a force: You can measure nearly every tactic you try in one way or another. Essentially, you know what is and isn’t working.  There’s a DIY approach for nearly every tactic, too.  Budget need not be an issue. It’s easy to start small…

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17
Jan
Good content, bad content
  • January 17, 2020
  • Barry Feldman

Good Content, Bad Content and Content that Can Go Both Ways

Only 9% rate their content marketing strategy as excellent, so says last year’s The State of Content Marketing report by SEMRush. That sucks. As much as 91% are burning time and money or putting a dangerous amount of faith in a marketing approach for which they lack the necessary skills. It’s time to put more…

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22
Oct
Paid media - improve reach
  • October 22, 2019
  • Barry Feldman

How to Improve Your Reach with Paid Media

Is your content seen by the audience you covet? An insane amount of content is published on the web each day. Few companies achieve the reach they seek with the standard one-two punch of organic search and social media. In social, it’s hard and getting harder to create the perception of “signal” in a sea…

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08
Sep
develop your writers voice
  • September 8, 2019
  • Barry Feldman

How Do You Develop Your Voice as a Writer? [Content Jam Episode 38]

The topic was writing, so Barry couldn’t stop blabbing. Andy kept coming at him with questions about developing a writing voice. Barry took the bait (and ate it up). It’s a fun convo writers new and old are bound to learn something from—or have opinions about.

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26
Aug
personalized marketing faq
  • August 26, 2019
  • Barry Feldman

Personalization in Digital Marketing: The Essential FAQ

“Customers expect brands to know what they’re interested in, what they need now, and even what they might need in the future.” ~ Wilson Raj, SAS Why pursue personalization? In his 1991 book, Relationship Marketing, Regis McKenna spoke of the age of customer-centered and knowledge-based marketing. The One to One Future, by Don Peppers and…

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26
Jul
Effectiveness of infographics
  • July 26, 2019
  • Barry Feldman

Multiplying the Effectiveness of Your Infographics [Infographic]

It ain’t 1999. Sure, we feasted on the various flavors of eye candy media-makers spun forth then, but today we’re even more magnetized by pixelicious content. So… the benefits of infographics are no longer a mystery to content marketers. Infographics can be the device-friendly and social media-friendly content format that rallies both deep data divers…

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02
Jun
Content Jam podcast 37
  • June 2, 2019
  • Barry Feldman

When is Medium Quality Content Just Right? [Content Jam Episode 37]

This episode’s funny. Or at least Barry and Andy laughed a lot while recording it. In this edition of our podcast, we challenge the idea that every piece of content has to be off-the-charts outstanding. Maybe it’s okay for “okay” to do the trick sometimes?

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07
May
Creating a great website
  • May 7, 2019
  • Barry Feldman

What Makes a Website Successful? [Infographic: 21 Tips for Creating a Great Website]

The better question is: “What makes your website successful?” See, you could define “a great website” a variety of ways. Simply stated, a great website inspires the visitor to take action. That’s success, right? It follows then that you can only deem your website successful when you know what you want its visitors to do….

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20
Apr
Guide to Writing Headlines - A to Z
  • April 20, 2019
  • Barry Feldman

How to Write Powerful Headlines for Your Online Content [Infographic]

David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.” He wrote that in 1983 and was referring to print advertising. Ogilvy loosely attributed the statement to various research entities, tests and his own observation. I’m not saying he was wrong, but I continue to…

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