Only 9% rate their content marketing strategy as excellent, so says last year’s The State of Content Marketing report by SEMRush. That sucks. As much as 91% are burning time and money or putting a dangerous amount of faith in a marketing approach for which they lack the necessary skills. It’s time to put more…
Is your content seen by the audience you covet? An insane amount of content is published on the web each day. Few companies achieve the reach they seek with the standard one-two punch of organic search and social media. In social, it’s hard and getting harder to create the perception of “signal” in a sea…
The topic was writing, so Barry couldn’t stop blabbing. Andy kept coming at him with questions about developing a writing voice. Barry took the bait (and ate it up). It’s a fun convo writers new and old are bound to learn something from—or have opinions about.
“Customers expect brands to know what they’re interested in, what they need now, and even what they might need in the future.” ~ Wilson Raj, SAS Why pursue personalization? In his 1991 book, Relationship Marketing, Regis McKenna spoke of the age of customer-centered and knowledge-based marketing. The One to One Future, by Don Peppers and…
It ain’t 1999. Sure, we feasted on the various flavors of eye candy media-makers spun forth then, but today we’re even more magnetized by pixelicious content. So… the benefits of infographics are no longer a mystery to content marketers. Infographics can be the device-friendly and social media-friendly content format that rallies both deep data divers…
This episode’s funny. Or at least Barry and Andy laughed a lot while recording it. In this edition of our podcast, we challenge the idea that every piece of content has to be off-the-charts outstanding. Maybe it’s okay for “okay” to do the trick sometimes?
The better question is: “What makes your website successful?” See, you could define “a great website” a variety of ways. Simply stated, a great website inspires the visitor to take action. That’s success, right? It follows then that you can only deem your website successful when you know what you want its visitors to do….
David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.” He wrote that in 1983 and was referring to print advertising. Ogilvy loosely attributed the statement to various research entities, tests and his own observation. I’m not saying he was wrong, but I continue to…
SEO is an intoxicating topic for us for digital marketers. The rewards of mastering organic search are immense. But trying to keep up with the relentless beast called Google, well, that’s bound to make your head spin. Sobering reminders of how trying it can be to stay current on how search works are often presented…
Building your personal brand? You need a website. Here’s your guide to making it great. Your personal brand website is your home on the web, the hub of the content you create and a destination for every member of the network you’re building to power your career. “But wait,” you might say, “I have a…