In this episode, Barry and Andy sift through the many results from Orbit Media’s 4th Annual Business Blogging Survey and emphasize the practices that produce the strongest results. By the way, stay tuned: results from the 2018 survey are coming soon.
In recent years I’ve discovered a fair amount of pushback from brands regarding how they value social sharing, an obvious form of word of mouth. Inexplicably, the idea of content sharing gets a ho-hum reaction. I gather responses such as: Social media takes too much time. My response: Yes, social media takes time. Everything takes…
In this (longer than usual) episode, Barry and Andy conduct a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.
We talk a lot about artificial intelligence in marketing. The term “artificial stupidity” hasn’t yet caught on and therefore has no definition. Allow me to be the first to offer one. ar·ti·fi·cial stu·pid·i·ty noun trusting artificial intelligence to perform tasks it’s incapable of Artificial stupidity is real. There’s even demand for it. Let me tell…
In this episode, Barry and Andy discuss the benefits of creating welcome email and ways to put them to use for your brand.
Here’s what I’ve done to create a page featuring digital marketing FAQs… I’ve racked my brain to list questions I’m asked by clients, on podcasts, etc. I’ve selected the questions I believe I can answer and scoured other posts featuring common questions about digital marketing. I’ve answered each mostly based on my experience and insights…
An interesting thing about mobile commerce is the large gap between time spent on mobile vs. money spent. TechCrunch claims US consumers now spend 5 hours a day on their mobile devices. You read that right: five! But now I’m compelled to introduce this data from comScore. It reveals a massive 49% gap between share…
Marketers everywhere relentlessly publish advice on how to create exciting blogs. Why? Research indicates the vast majority of blogs are boring. Clearly there’s an immense demand for boring blogs. I say give the people what they want. Here are ten tips I genuinely believe will help you successfully blend in with the millions of tedious and…
I’m going to assume you care about social media. Even if you haven’t yet mastered it, you care about its immense potential as a means to connect with prospects, customers, partners, and potential employees. So you school yourself on the do’s and don’ts of social media marketing. In doing so, there’s no doubt you’ve…
The word “engagement” gets thrown around a lot in social media, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, ‘gramming, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement just isn’t easy to produce. You have to be,…