Marketers everywhere relentlessly publish advice on how to create exciting blogs. Why? Research indicates the vast majority of blogs are boring. Clearly there’s an immense demand for boring blogs. I say give the people what they want. Here are ten tips I genuinely believe will help you successfully blend in with the millions of tedious…
I’m going to assume you care about social media. Even if you haven’t yet mastered it, you care about its immense potential as a means to connect with prospects, customers, partners, and potential employees. So you school yourself on the do’s and don’ts of social media marketing. In doing so, there’s no doubt you’ve…
The word “engagement” gets thrown around a lot in social media, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, ‘gramming, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement just isn’t easy to produce. You have to be,…
In this edition of Content Matters, Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes.
Winners on the fiercely competitive ecommerce battleground must seize every strategy feasible to gain an upper hand. In a recent guest post on Kissmetrics, I presented 32 ideas to boost ecommerce engagement and sales. As it turns out, I left out one very big idea that’s perfect for a variety of ecommerce brands: augmented…
Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.
Clients, marketing service providers, I need to talk to you both. First, clients, marketing directors and such, a word with you please… An immense population of marketers (or those that pretend to be) are peddling falsities. A little lie detection may prevent you from parting with dollars you’ll later want back. And now, marketers (or…
In this episode of Content Matters, Andy and Barry offer a long list of non-obvious ways to promote your content—ideas you don’t often read about on blogs.
“Retention is your number one strategy for profitability. Churn is public enemy number one.” ~ Neil Patel (Crazy Egg article) Want to keep your customers? Perhaps it’s the most rhetorical question you’ve ever read. My friend and fellow blogger Ben Jacobson (Twitter / LinkedIn) recently came a-calling for a response for a roundup post he’d compose…
I did a search for “SaaS content marketing.” Perhaps doing the same got you here. Interestingly, I found some good (though predictable) write-ups of some of the better content marketing efforts from SaaS companies, but no article showcased them the way I’m about to. In addition to telling you about the many shining examples of…