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Clueless for Content?

I thought I’d revisit an article I created a month or so ago, but then extend it with this fantabulous infographic for the clueless content creator. You don’t want to miss a word of this.

11 Lessons in Productivity from A Very Productive 2011

You know how I—and every true marketeer whose advice you trust (or at least, get)—constantly plead with you to stop talking about yourself all the time? You must know the drill by now… Your audience isn’t interested in your company and your objectives; they’re interested in their company and their objectives. It’s 100% true. So…

The 20 Minute Social Media Professional

[This is a guest post from Vanessa DiMauro, CEO of Leader Networks] “I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. In other circles where…

Where are you with mobile marketing?

All signs point to m-commerce. It’s always fascinating to see the next big thing blossom and keep abreast of the buzz. Of course, you can’t do such a thing if you don’t know what “that thing” is. In marketing, it’s mobile marketing. I subscribe to a ton of news feeds. Sure, the secrets of social…

Do you have your eyes on the ball?

I feel like a coach. I guess I actually am. I say this because I’m providing consulting for a number of companies now, big and small, mostly small, even agencies, and find myself constantly reminding my clients the same fundamental piece of advice. But we’re not playing ball. We’re playing marketing communications. So, let me…