Social media/social media marketing

How to Improve Your Reach with Paid Media

Is your content seen by the audience you covet? An insane amount of content is published on the web each day. Few companies achieve the reach they seek with the standard one-two punch of organic search and social media. In social, it’s hard and getting harder to create the perception of “signal” in a sea…

The 15 Big Benefits of Content Marketing (Reserved for the Best)

The benefits of content marketing can be enormous. However, all too often, new entrants make the mistake of considering content marketing some form of free advertising. Then they discover the error of their ways. (1) It’s not advertising and (2) it’s not free. Let’s put these myths to bed. You see, publishing a blog, creating…

Content Sharing: 51 Tips for Free Content Promotion

In recent years I’ve discovered a fair amount of pushback from brands regarding how they value social sharing, an obvious form of word of mouth. Inexplicably, the idea of content sharing gets a ho-hum reaction. I gather responses such as: Social media takes too much time. My response: Yes, social media takes time. Everything takes…

AEIOU: Five Powerful Social Media Engagement Ideas and Awesome Examples

  The word “engagement” gets thrown around a lot in social media, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, ‘gramming, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement just isn’t easy to produce. You have to be,…

The Content Marketing Lie Detector: It’s Time to Turn It On

  Clients, marketing service providers, I need to talk to you both. First, clients, marketing directors and such, a word with you please… An immense population of marketers (or those that pretend to be) are peddling falsities. A little lie detection may prevent you from parting with dollars you’ll later want back. And now, marketers…

5 Social Media Marketing Trends in the Age of Mobile

    When I repost an article I read elsewhere, which I rarely do, it means I found it important and insightful. This is one of those occasions. Check out this amazing piece highlighting five undeniable social media marketing trends, from Marcus Andrews of HubSpot…  The Future of Social Media Is Here: These Are the Trends…

7 User-Generated Content Ideas to Create a Trusted Brand

Advertising’s not quite dead, but it seldom pays off like it did in decades past. In fact, it tends to turn off the new app-happy generation. Suffice to say if you aim to claim the attention and admiration of the smartphone clan, it’s smarter—and more lucrative—to try different approaches. Obviously, content marketing is the approach…

Do Your Tweets Drive Traffic? 19 Ways to Increase Traffic from Twitter

I love me some Twitter. You probably do too. Okay, sure… Twitter has been beaten-up in the media the past couple of years, but its prominence remains. Growth has slowed, but Twitter’s 328-million current active users represent an all-time high. If the race is about users, Facebook gets the gold with 1.94 billion active users. However,…

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