A ton of content creators make one, or two, big mistakes when they write copy:

1. They publish first drafts
2. They edit as they write

In this edition of Content Matters, Andy and Barry make a case why these two mistakes compromise the quality of your content and slow your production.

Listen to “How to Edit Copy [22]” on Spreaker.

In this (highly stereophonic) episode we cover:

• When’s the right time in the writing process to edit?
• Why the first paragraph is often disposable
• How to edit online copy to appeal to scanners
• The value of “incubation”
• A long list of things to axe
• Our copywriting pet peeves
• How to inject energy into your copy
• Why you should “cut that out”

In the cheese & mousetrap segment:

• Barry explains why to not write like a journalist
• Andy makes a case for writing your call to action in first person

Resources mentioned in this epsidode:

• Copy Editing Tips: Delete + 12 More Ways to Improve Your Writing

On the next episode of Content Matters:
The power of collaborative content

Listen to any or all of the Content Matters podcast episodes and share your thoughts about the program on iTunes.