01
May
Social Media Pants (and Other Ways to Make Friends at Events)
https://feldmancreative.com/2011/11/how-i-became-a-social-media-catalyst/ Pinhead: http://pitch.pe/RCYvWn
12
Feb
How to Edit Copy [Content Matters Episode 22]
A ton of content creators make one, or two, big mistakes when they write copy: They publish first drafts They edit as they write In this edition of Content Matters, Andy and Barry make a case why these two mistakes compromise the quality of your content and slow your production. Listen to “How to Edit Copy [22]”…
02
Dec
6 Blog Post Formats that Work Best in B2B Online Marketing [Research]
Should we obsess about earning shares and links with content in B2B online marketing? Buzzsumo does. They’ve been at it for a few years now, madly crunching data gathered from their own platform, to objectively report on blog post formats and content types that are well shared and earn links. Shares and links come with…
12
Nov
Infographics: Tips for Creating Content People Crave [Content Matters Episode 20]
Put information and visuals together, two things people crave, and you get infographics. Listen to this edition of Content Matters to learn about why Andy and Barry are such strong believers in adding infographics to your content marketing mix and pickup all kinds of tips for creating them. Listen to “Infographics: Tips for Creating Content…
11
Jun
Should Content Marketers Subscribe to Email Marketing? [Content Matters Episode 12]
“Email marketers gain a durable advantage.” In the opening seconds of the new episode of Content Matters Andy delivers an emphatic little sermon on why email marketing is “sacred.” Still, while some content marketers subscribe to the power of email marketing, far too many overlook it. See, unlike your other so-called tribes, you OWN your email…
10
Jan
21 Video Marketing Ideas for Small Business Budgets [Infographic]
Your customers want to see what you’ve got. Not just what you sell, but who you are, how you think, what advice you have to lend. In other words, they want video. If you’re a small business marketer, you might think video is out of bounds. It’s not. Video is perfectly doable for any size…
21
Dec
Writing Killer Headlines for Your Web Content [Content Matters Podcast 02]
How many headlines have I written in my 25-plus years in copywriting? Andy, my partner in mousetraps and cheese, asked me this as we began the second episode of the Content Matters podcast. I couldn’t answer the question. However, he had plenty more questions (as did I) and answering them made for a great 22…
27
Jun
The Emotions that Drive B2B Purchases
When considering the differences between B2B and B2C marketing, it’s often said that a B2C purchase decision is more emotional, while a B2B purchase decision is logical.
This is a vimeo player you can put embed and play your videos
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No matter what you’re going through, there’s a light at the end of the tunnel and it may seem hard to get to it but you can do it and just keep working towards it and you’ll find the positive side of things.