Podcasts: Content Matters

Is Your Homepage Doing Its Job? [Content Matters Podcast Episode 10]

  Is your digital marketing in distress? It’s time to revisit your homepage design. “Your homepage fills a lot of shoes,” says veteran website development professional Andy Crestodina. What are they? In this episode of the Content Matters Podcast, Andy and Barry go through your home page left to right, top to bottom, and desktop…

The Key to Planning an Effective Content Marketing Program [Content Matters Podcast Episode 9]

  The Key to Planning an Effective Content Marketing Program: A MISSION STATEMENT Companies that struggle to achieve their goals with content marketing usually don’t have documented strategies. In this episode of Content Matters Podcast, Andy and Barry discuss how and why to create an all-important mission statement, which will give your marketing programs the…

How to Make Your Analytics Matter [Content Matters Podcast 05]

Reports don’t affect don’t affect your marketing. Actions do. You can search far and wide, but you’re unlikely to find a marketer who’s more plugged into the power of web analytics than my podcasting partner, Andy Crestodina. At marketing conferences across the country, Andy’s sessions on understanding and applying your web analytics to optimize the…

Visual Marketing: How to Make Yours Matter [Content Matters Podcast 04]

Why is everyone talking about visual marketing? Are marketers buzzing about visual marketing as often as they are because it’s new? Because the number one learning style is visual-based? Or because a major breakthrough has recently occurred in visual marketing? No. No. And no. Visual marketing is a hot topic because it has, is, and…

Research: The Most Valuable Form of Content [Content Matters Podcast 03]

Want to launch your content into the stratosphere? The most shareable and link-worthy content you can create is original research. The insights you uncover can result in one-of-a-kind content that delivers incomparable success in search and social media. Discussing this strategy made for a fun 21-minute conversation in this, our first Content Matters program of…

Will Your Content Make a Difference? [Content Matters Podcast 01]

“Your website is your mousetrap. Your content is the cheese.” A few years ago, I gave a post I wrote for Content Marketing Institute the title above. The title had magic power. It spoke to someone, someone special, one of the smartest minds in all of digital marketing, Andy Crestodina. Those two sentences somehow connected Andy…