Podcasts: Content Matters

Building Your Content Marketing Team and Talent [Content Matters Episode 26]

  Research indicates companies struggle to find trained and qualified talent to expand their content marketing efforts. In this episode of the podcast, we’ll share tips for building your team and the types of talent you may need to scale. Listen to “Building Your Content Marketing Team and Talent [26]” on Spreaker.   The episode begins with:…

Website Navigation Matters [Content Matters Episode 21]

  Could something as basic as your website’s menu bar actually have a meaningful effect on your visitor’s experience? . Listen to this edition of Content Matters as Andy and Barry discuss how website navigation can effect traffic, conversion and user experience. Listen to “Website Navigation Matters [21]” on Spreaker.

What to Put on Your Homepage [Content Matters Episode 18]

What content should you put on your homepage? Perhaps it’s not so obvious. If the process of planning your homepage seems a bit overwhelming, this episode of Content Matters is for you. Andy and Barry offer a thorough list of ideas for your homepage and talk you through handling the elements from top to bottom.

Should You Call Yourself an Author [Content Matters Episode 15]

  Your domain is defined as your “sphere of knowledge.” You can own your domain and stand out as an authority by authoring a book. Yes indeed, there’s a lot of hard work involved. However, the rules have changed and a traditional book is not your only option. In this episode, Andy and Barry explore a…

Why Content Marketers Must Understand Domain Authority

  The content marketing planets aligned when your hosts, Andy and Barry, selected theme music for our program written and recorded by our friend (and content astronaut) Robert Rose. The groove of the tune was the reason it worked for us, but if you listen closely, you hear a vocal loop Robert uses with a…

10 Top Digital Marketing Podcasts to Get Your Content Fix Fast

  Have you been listening to the Content Matters podcast?  Andy Crestodina and I team-up every other week to bring you a 20-minute program packed full of content marketing tips and tactics. Each episode focuses on a specific topic and ends with our soon-to-be-famous “mousetrap and cheese” segment. If you like digital marketing podcasts, there’s no…