Is your digital marketing in distress? It’s time to revisit your homepage design. “Your homepage fills a lot of shoes,” says veteran website development professional Andy Crestodina. What are they? In this episode of the Content Matters Podcast, Andy and Barry go through your home page left to right, top to bottom, and desktop…
The Key to Planning an Effective Content Marketing Program: A MISSION STATEMENT Companies that struggle to achieve their goals with content marketing usually don’t have documented strategies. In this episode of Content Matters Podcast, Andy and Barry discuss how and why to create an all-important mission statement, which will give your marketing programs the…
In this episode of Content Matters, we come out of the gate claiming interviews can be a game-changer for content marketers. Why would we make such a bold statement? Because Andy and I have learned that conducting interviews is a powerful double whammy. You’re able to generate more credible and highly compelling content. You…
Let’s talk about how to make marketing events matter. The first question Andy asks in this episode of the Content Matters podcast is “Why go to events?” Our “made for the commuter” podcast is short, but my answer to the question was a fairly long list. I explained you go to marketing events to: Learn…
What do you get when you cross a strategic blogger with a popular blog? You get a larger audience. It’s called guest blogging. Listen to two serious advocates of guest blogging share the secrets of how it works. Both have landed many meaningful gigs on the biggest and best blogs in marketing. Both now operate…
Reports don’t affect don’t affect your marketing. Actions do. You can search far and wide, but you’re unlikely to find a marketer who’s more plugged into the power of web analytics than my podcasting partner, Andy Crestodina. At marketing conferences across the country, Andy’s sessions on understanding and applying your web analytics to optimize the…
Why is everyone talking about visual marketing? Are marketers buzzing about visual marketing as often as they are because it’s new? Because the number one learning style is visual-based? Or because a major breakthrough has recently occurred in visual marketing? No. No. And no. Visual marketing is a hot topic because it has, is, and…
Want to launch your content into the stratosphere? The most shareable and link-worthy content you can create is original research. The insights you uncover can result in one-of-a-kind content that delivers incomparable success in search and social media. Discussing this strategy made for a fun 21-minute conversation in this, our first Content Matters program of…
“Your website is your mousetrap. Your content is the cheese.” A few years ago, I gave a post I wrote for Content Marketing Institute the title above. The title had magic power. It spoke to someone, someone special, one of the smartest minds in all of digital marketing, Andy Crestodina. Those two sentences somehow connected Andy…