copywriting

How to Take Advantage of the Web’s Two Most Important Words

  Two words: how to. Simple. Effective. Foolproof. Timeless. “How to” are the two most important words on the web. Experienced writers know it. Now you do too. Should every headline begin with “how to?” No. That’d be boring as the Celine Dion catalog. Should every business blog include how-to articles? Yes. Some blogs use…

Conversion Copywriting: Strategies to Create a Customer Comfort Zone

  How are you feeling? If you’ve been here before and have come to know and trust me, you probably feel quite comfortable. Is it your first time? Now that’s an entirely different bale of hay. It’s human nature, right? When you arrive somewhere—or interact with someone—for the first time, you may be curious, but…

Top Content and Lessons Learned in 2014

  I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too. I checked the analytics for the top content I published in 2014 and tallied the top topics and posts for page views. I also looked at the…

How to Write a Lead Like a Professional Blogger

    Writing leads is a bitch. But I just wrote a great one. How do I know? You read the second sentence. And now you’re on the fifth. I’m on a roll. You’re into sentence number seven and I love you for it. The objective of the first sentence (often called the lead, or…

4 Conversion Rate Boosters Based on Psychology

  Conversion is the word. “Conversion rate optimization,” CRO, is the common 3-word version. Would you prefer one less word to abbreviate? Try “conversion optimization.” I ran that phrase in Google Trends to see if the topic really is as hot as I suspected. Look what I found… Google Trends: March 2014 report for conversion…

If You Think You Can’t Write, You’re Wrong

“I can’t write.” You’ve said it a zillion times, but you’re not going to say it again because it’s a giant, steamy, and stinky pile of crap. I know what your problem is. You learned how to write. Then you learned you were doing it wrong. Blame it on your teachers. Or the man. Or…

A Great Copywriter Has at Least 21 Personalities

Let me introduce myself. I’m, um, I’m, uh … Hmm. I had this a minute ago. But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. It’s like I switched gears. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different…

How Does One Guy Produce So Much Content?

I get this question a lot. In my blogging bible it says, “Thou shall answer your customers’ questions in your blog posts.” I’m going to give it a try with the hope that some of the way I do things might help you produce more content, if that’s one of your goals. But let’s be…

Stabbing Mediocrity to Death with Pencils and Pens

Stabbing Mediocrity to Death from Barry Feldman It’s easy to make a pledge to cut through the clutter. To be bold. Provocative. Memorable. It’s another thing to actually do it. Many writers have the chops. Many clients claim to need these writers and go looking for those with war paint on their faces. With fire…