copywriting

A Key to Finding Your Brand’s True Voice [INFOGRAPHIC]

A majority of the messages flying around the website’s where modern marketing is covered today focuses on the media itself. The big questions tend to be: — Which is the right media for reaching my customers? — How do marketers best capitalize on this media or that? — What tools work best for the given…

Podcast: My 10-year old wants to know more about copywriting.

The copywriter interview by FeldmanCreative Spend 3 minutes with my daughter Leah and I. It seems Leah, who loves to write, had questions about what I do. She started asking me and I said “We should do this in the form of an interview.” She was all over it and it took it fairly seriously,…

The most important headline writing tip ever: forget about tips.

COPYCATS: Edition #1 with John Runk He’s one of advertising’s headiest headline writers. Here, he dogs on the formula approach to copywriting. I’m going to call this series “Copycats,” and in each edition, strive to get a pair or more of copywriters on the same page talking about their craft. Though I’ve read the work…

Getting Ideas to Flow: The Naked Truth.

For a copywriter, or any idea professional whose tasks involve coming up with a concept, a form of writer’s block is, well, not being able to come up with a concept. I find this frightening phenomena tends to strike when I’m at my desk, staring at my screen, and torturing myself with the notion that…