copywriting

11 Feelings Great Writers Fondle

Are you in the marketing game to change people? You probably shouldn’t be. It’s impossibly ambitious. Great writers spin their magic by capitalizing on who the reader already is and what moves them—their feelings. Don’t make the mistake of believing it’s rationale we rely on to make decisions. It’s our emotions. Heartstrings. Hot buttons. It’s…

Beginner Copywriting Tips for Effective Online Marketing

  “I can’t write.” It’s the resignation declaration of the self-defeated. It’s also a fat slice of baloney. You won’t write? You don’t want to write? I’m willing to buy these statements. But “can’t?” Sorry friend, you can. You’ve been writing your whole life. You write now. You write emails, greeting cards, shopping lists, meeting…

Let’s Fixate on Death Before It’s Too Late

I’ll be damned. It’s Halloween time. You know what that means? The year’s final two months are staring us in the face now. As bloggers we’ll have no choice but to write holiday themed stuff, “best of” and “worst of” the year posts, and of course, predictions for next year. Then comes January and we’re…

How Do You Write Powerful Headlines?

Powerful headlines can simply be tantalizing teasers. From the point of view of a marketing writer of 25 years (yeah, that’d be me), a headline has one objective: inspire the reader to read the next line. This applies to your email’s subject line or your blog post title in the biggest way. It applies to…

Storytelling Tips from the Roller Derby Queen

“Gonna’ tell you a story that you won’t believe, but I fell in love last Friday evenin’ with a girl I saw on a barroom T.V. screen”  ~ Jim Croce, “Roller Derby Queen” I suspect you’ve heard this before: people seldom remember what you said, but will remember how you made them feel. Enter the…

Copywriting Tips for a More Effective Landing Page

Copywriting tips series: #2 A more effective landing page. Does your landing page get the job done? To be an effective online marketer, every page of your website needs to be well written, elegantly designed, purposeful and part of the big picture plan. However, after your home page, nothing is more critical to your success than…

Copywriting Tips for a More Effective Home Page

Copywriting tips series: 1 A more effective home page. At the risk of stating the obvious, your website is the hub of your marketing. My next uber obvious observation is your home page will be its most visited page. I like to say your home page is the lobby of your business. (<< Link provides a website…

Funny Headlines Make for Seriously Effective Content

Damn man. That’s kind of a sweet headline. It’s on topic, spells out a benefit, and has potentially two keyword phrases that might just rock the search Gods. Damn ma’am. That headline bites. This is supposed to be an article about the joy of funny headlines and this one’s 100% yuck-free. Ain’t life ironic? I…

The Right Way to Write Content

I’ve been asked to give a brief lesson on how to write content for the web. While it’s writing we’re going to cover, to apply the lesson I want you to think of yourself as an artist. You’re going to paint a picture—illustrate a point (or several). So you’ll start with a sketch. The blank…

Podcast: Your Content Don’t Rock and Roll

“The Point – In Your Ear” is back sneering at crappy content like the king of rock and roll. In this wild tale, you’ll hear about a street corner advertising rock star, the ho-hum state of online content, the point of view of advertising legend Tom McElligot, how content is too much like merlot, and…