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Everyone dedicated to the practice of content marketing knows how exhausting it is. In this episode of Content Matters, Andy and Barry explain how to repurpose content—a proven, effective way to save time while increasing your output.

Listen to “Get More Bang for Your Buck By Repurposing Content [25]” on Spreaker.

In this episode we cover:

  • How repurposing addresses so many challenges content marketers face
  • Reduce—Why you should consider creating less content (that’s deep enough to repurpose)
  • Re-use—Strategies for re-using email, slide decks, internal documents and other forms of communications
  • Recycle—Strategies for turning existing content into different forms for greater media reach
  • Redo—Why you should return to old content to optimize its performance

In the cheese & mousetrap segment:


  • Barry explains “additive” content can be as useful as “divisible content”
  • Andy delivers his “good file” strategy for using testimonials to maximize conversion

Resources mentioned in this epsidode:

Periodic table of content

On the next episode of Content Matters:
Scaling your content marketing team

Listen to any or all of the Content Matters podcast episodes and share your thoughts about the program on iTunes.