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Could something as basic as your website’s menu bar actually have a meaningful effect on your visitor’s experience? .

Listen to this edition of Content Matters as Andy and Barry discuss how website navigation can effect traffic, conversion and user experience.

Listen to “Website Navigation Matters [21]” on Spreaker.

In this episode we cover:

  • The danger of using generic labels in your website navigation
  • Important tips for structuring your site
  • Are drop-down menus useful?
  • The right way to use internal links
  • Using analytics to optimize your navigation

In the cheese & mousetrap segment:

  • Barry talks about how to make the navigation of your blog user-friendly
  • Andy offers ideas for creating a more effective call to action

Resources mentioned in this epsidode:

On the next episode of Content Matters:
Useful tips for editing your copy

Listen to any or all of the Content Matters podcast episodes and share your thoughts about the program on iTunes.