Your domain is defined as your “sphere of knowledge.” You can own your domain and stand out as an authority by authoring a book.
Yes indeed, there’s a lot of hard work involved. However, the rules have changed and a traditional book is not your only option.
In this episode, Andy and Barry explore a variety of options for adding “author” to your bio and resume and the benefits of doing so.
In this episode we talk about:
- Has it become “easier” to author a book?
- The benefits of adding “author” to your bio and additional ways to showcase your author status
- Various ways to fast-track your authorship journey
- A process and plan for blogging a book
- Leveraging authorship for speaking and networking opportunities
- How to use book and speaker pages for SEO
In the cheese & mousetrap segment:
- Barry offers tips for content testing and planning based on your “big content” ideas
- Andy delivers ideas for using social media to gather feedback about your book and use it as social proof on your website
On the next episode of Content Matters:
The Ingredients of Great Written Content
RESOURCES
- Content Chemistry: An Illustrated Handbook for Content Marketing (by Andy Crestonia)
- SEO Simplified for Short Attention Spans: Learn the Essentials of Search Engine Optimization in Under an Hour (by Barry Feldman)
- Roger Parker’s “Published and Profitable” (website)
- Jon Nastor’s “Hack the Entrepreneur” (book)
