As a digital marketer, you’ll often aim to contribute content to other blogs in an effort to increase your reach and influence. There are effective—and ineffective—ways to conduct your outreach. In this episode, we’ll explore blogger outreach do’s and dont’s.
Do you have a workflow for creating content? Is it working for you? The process of creating and collaborating on content differs from company to company. In this episode, Andy and Barry explore tools, systems, and processes for getting your content together. The episode includes: The many tools and systems Andy and Barry use…
Research indicates companies struggle to find trained and qualified talent to expand their content marketing efforts. In this episode of the podcast, we’ll share tips for building your team and the types of talent you may need to scale. Listen to “Building Your Content Marketing Team and Talent [26]” on Spreaker. The episode begins with:…
Everyone dedicated to the practice of content marketing knows how exhausting it is. In this episode of Content Matters, Andy and Barry explain how to repurpose content—a proven, effective way to save time while increasing your output. Listen to “Get More Bang for Your Buck By Repurposing Content [25]” on Spreaker. In this episode we cover:…
Could something as basic as your website’s menu bar actually have a meaningful effect on your visitor’s experience? . Listen to this edition of Content Matters as Andy and Barry discuss how website navigation can effect traffic, conversion and user experience. Listen to “Website Navigation Matters [21]” on Spreaker.
What content should you put on your homepage? Perhaps it’s not so obvious. If the process of planning your homepage seems a bit overwhelming, this episode of Content Matters is for you. Andy and Barry offer a thorough list of ideas for your homepage and talk you through handling the elements from top to bottom.
Your domain is defined as your “sphere of knowledge.” You can own your domain and stand out as an authority by authoring a book. Yes indeed, there’s a lot of hard work involved. However, the rules have changed and a traditional book is not your only option. In this episode, Andy and Barry explore a…
The content marketing planets aligned when your hosts, Andy and Barry, selected theme music for our program written and recorded by our friend (and content astronaut) Robert Rose. The groove of the tune was the reason it worked for us, but if you listen closely, you hear a vocal loop Robert uses with a…
“A bounce is not all bad. I would not recommend freaking out over your bounce rate.” What does bounce rate mean? A search for its definition reveals: So… your visitor didn’t click a thing. They experienced one page of your site. That sounds bad. Is it? Andy explains many of the web’s top sites have high bounce…
Have you been listening to the Content Matters podcast? Andy Crestodina and I team-up every other week to bring you a 20-minute program packed full of content marketing tips and tactics. Each episode focuses on a specific topic and ends with our soon-to-be-famous “mousetrap and cheese” segment. If you like digital marketing podcasts, there’s no…