Mastering one type of marketing content is a bitch. Mastering 20? Hmm. Words escape me (and I don’t believe that’s ever happened). Okay, I suppose I’m not proposing your marketing content must include 20, or 10, or even 5 different types—certainly not from the get-go. But I am proposing you select a few and get…
In this episode, Barry and Andy sift through the many results from Orbit Media’s 4th Annual Business Blogging Survey and emphasize the practices that produce the strongest results. By the way, stay tuned: results from the 2018 survey are coming soon.
In recent years I’ve discovered a fair amount of pushback from brands regarding how they value social sharing, an obvious form of word of mouth. Inexplicably, the idea of content sharing gets a ho-hum reaction. I gather responses such as: Social media takes too much time. My response: Yes, social media takes time. Everything takes…
We talk a lot about artificial intelligence in marketing. The term “artificial stupidity” hasn’t yet caught on and therefore has no definition. Allow me to be the first to offer one. ar·ti·fi·cial stu·pid·i·ty noun trusting artificial intelligence to perform tasks it’s incapable of Artificial stupidity is real. There’s even demand for it. Let me tell…
Here’s what I’ve done to create a page featuring digital marketing FAQs… I’ve racked my brain to list questions I’m asked by clients, on podcasts, etc. I’ve selected the questions I believe I can answer and scoured other posts featuring common questions about digital marketing. I’ve answered each mostly based on my experience and insights…
Marketers everywhere relentlessly publish advice on how to create exciting blogs. Why? Research indicates the vast majority of blogs are boring. Clearly there’s an immense demand for boring blogs. I say give the people what they want. Here are ten tips I genuinely believe will help you successfully blend in with the millions of tedious and…
Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.
Clients, marketing service providers, I need to talk to you both. First, clients, marketing directors and such, a word with you please… An immense population of marketers (or those that pretend to be) are peddling falsities. A little lie detection may prevent you from parting with dollars you’ll later want back. And now, marketers…
In this episode of Content Matters, Andy and Barry offer a long list of non-obvious ways to promote your content—ideas you don’t often read about on blogs.
I did a search for “SaaS content marketing.” Perhaps doing the same got you here. Interestingly, I found some good (though predictable) write-ups of some of the better content marketing efforts from SaaS companies, but no article showcased them the way I’m about to. In addition to telling you about the many shining examples of…