Content marketing

Lead Magnet Ideas, Titles and Templates to Capture More Leads

I’ve been bringing you lessons about lead magnets because they’re critical for growing your email list. I’m not done yet. I’m going to bring it in this one by offering a litany of ideas for lead magnets with titles and templates you can easily adapt to capture more leads from your website. A quick review,…

Content Marketing Talent: How to Fill Key Positions and Scale

  Content marketing is about people. Almost every company is doing content marketing. Why? It works. Done well, content marketing promises to increase traffic, leads and sales while reducing marketing costs. But does it work for every company who does it? Definitely not. And so content marketing really isn’t for every company. Content marketing is…

Hire a Digital Marketing Consultant? 32 Ways to Grow Your Business

A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common requests. On the other hand, a lot of clients reach out to me without a specific task list in mind. They know…

How to Make Your Website More Effective

  Search “how to make your website more effective” and the winner of the search engine sweepstakes is… 5 Free Ways to Make Your Website More Effective NOW. Good stuff. It’s a guest post on Pat Flynn’s Smart Passive Income site by Sarah Peterson of SumoMe. She says to make your website more effective you…

Copywriter vs. Content Writer: Skills, Writing Fees and Expectations

  Need content? You could enlist the services of a content writer. It probably won’t hurt a bit. But it probably won’t help either. Given the immense demand for content, millions of freelancers, small agencies and writer brokerages have crawled out of the woodwork to offer cheap, quick-turn content writing services. The writing they deliver…

You Can Use Content Marketing to Grow (Even in a Boring Business)

  By now you’ve heard all the reasons why you should be utilizing content marketing to grow your business: it’s scalable, provides a high ROI and allows you to provide helpful information to your target audience (which gains their trust). However, most people think they have to be in a “sexy” industry such as entertainment…

Digital Marketing Failure: Why the Glass is Half Empty

  Creating content is a huge part of your digital marketing, yet most of it’s a waste of time. Ouch. Why? Did you catch the “Content, Shares and Links” study from Buzzsumo and Moz? It examined 1-million blog posts. Two alarming findings include: Over 50% of posts earned 2 or less Facebook interactions Over 75%…

Finding Topics for Your Blog and Content [Content Matters Episode 17]

  In the course of the episode, Andy explains, “Whatever people want to know—that’s what you need to publish.” It might not be immediately obvious to you what your audience wants to know, but after listening to this episode you’ll have a complete bag of tricks for finding the ideal content for your blog and…