27
Dec
Your Site is the Mousetrap and Your Content is the Cheese
Mice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours?
Mice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours?
Thought leaders around the world agree: when you establish a presence on the web you become a publisher. However, the notion that often follows goes something like this: now that you’re a publisher, you need journalists to create your content—not copywriters.
I beg to differ.
This truly is an exciting time in the evolution of media and marketing. It doesn’t just feel like everything’s new. Everything is. And it didn’t just feel like the masses of new media masters in the LA convention center are shaping the future. They are.