Print Friendly, PDF & Email

Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters. 

Highlights from the episode include:

  • Why is storytelling such a thing?
  • How to succeed with content marketing without telling stories
  • Why your about page is a good place for stories
  • Other ways stories work their way into our marketing
  • The essential elements of storytelling

In the cheese & mousetrap segment:

  • Barry talks about how to introduce characters into your content and amplify the conflict
  • Andy explains the value of putting people’s faces all over your website

Resources mentioned in this episode:

Coming in the show’s next episode:
What are you doing on LinkedIn?