Content marketing

B2B SaaS Marketing Strategy: 27 Smart Marketing Tools and Tactics

SaaS companies come and SaaS companies go. I watch closely. Sometimes from the outside. Sometimes from within. The death rate of SaaS companies can be discouraging, but on the other hand, the long and growing list of mega-success stories in the software subscription business is downright inspiring. The continued growth of the industry is too……

7 User-Generated Content Ideas to Create a Trusted Brand

Advertising’s not quite dead, but it seldom pays off like it did in decades past. In fact, it tends to turn off the new app-happy generation. Suffice to say if you aim to claim the attention and admiration of the smartphone clan, it’s smarter—and more lucrative—to try different approaches. Obviously, content marketing is the approach…

33 Dependable Sources to Get Content Marketing Ideas

  You’ll find a ton of blog posts and resources intended to help give you content marketing ideas. Most of them present various angles marketers are using now. You know… how-to’s, lists, comparisons, newsjackers, customer stories, etc. I’ve written plenty of content in this vein, including posts (and infographics) to help you generate video marketing ideas,…

Building Your Content Marketing Team and Talent [Content Matters Episode 26]

  Research indicates companies struggle to find trained and qualified talent to expand their content marketing efforts. In this episode of the podcast, we’ll share tips for building your team and the types of talent you may need to scale. Listen to “Building Your Content Marketing Team and Talent [26]” on Spreaker.   The episode begins with:…

The Many Benefits of Collaborative Content [Content Matters Episode 23]

  Two heads are better than one. It’s cliche, but true. In this episode of Content Matters, Andy and Barry get into the many reasons to create collaborative content. Listen to “The Audience-Expanding Advantages of Collaborative Content [23]” on Spreaker. In this episode we cover: The many reasons to do collaborative content Ego bait—is it more meaningful…

How to Go Big with a Small Digital Marketing Budget [Repurposing FAQ Too]

  Your digital marketing budget isn’t big, but your aspirations are. I hear you. As a content marketing strategist, writer and creative director, I get this question all the time… “How can we create great content on a small digital marketing budget?” Along a similar line, I know every time industry research is published I’ll…

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