For three years running, Orbit Media has asked 1000+ bloggers how they approach the job of creating content. In this episode, you’ll hear what has and hasn’t changed in the world of business blogging. Fascinating stuff. Listen to “The Secrets of Successful Bloggers [24]” on Spreaker. In this episode we cover (and answer): The findings…
In this episode of Content Matters, we come out of the gate claiming interviews can be a game-changer for content marketers. Why would we make such a bold statement? Because Andy and I have learned that conducting interviews is a powerful double whammy. You’re able to generate more credible and highly compelling content. You…
Let’s talk about how to make marketing events matter. The first question Andy asks in this episode of the Content Matters podcast is “Why go to events?” Our “made for the commuter” podcast is short, but my answer to the question was a fairly long list. I explained you go to marketing events to: Learn…
What do you get when you cross a strategic blogger with a popular blog? You get a larger audience. It’s called guest blogging. Listen to two serious advocates of guest blogging share the secrets of how it works. Both have landed many meaningful gigs on the biggest and best blogs in marketing. Both now operate…
Want to launch your content into the stratosphere? The most shareable and link-worthy content you can create is original research. The insights you uncover can result in one-of-a-kind content that delivers incomparable success in search and social media. Discussing this strategy made for a fun 21-minute conversation in this, our first Content Matters program of…
“Your website is your mousetrap. Your content is the cheese.” A few years ago, I gave a post I wrote for Content Marketing Institute the title above. The title had magic power. It spoke to someone, someone special, one of the smartest minds in all of digital marketing, Andy Crestodina. Those two sentences somehow connected Andy…
“The Point – In Your Ear” is back sneering at crappy content like the king of rock and roll. In this wild tale, you’ll hear about a street corner advertising rock star, the ho-hum state of online content, the point of view of advertising legend Tom McElligot, how content is too much like merlot, and…
In this episode of our new podcast program, “The Point – In Your Ear,” I share an article I wrote for Convince and Convert. Here are three reasons you shouldn’t do content marketing. Hear all episodes of “The Point – In Your Ear” podcasts here. You can also subscribe to our podcasts at: Spreaker.com or iTunes (Note:…
In online marketing, clicks are a currency. We bank on making it happen and we’re busted when it doesn’t. This thing many call the sales funnel or buying cycle is often largely a series of pick, point and click decisions. It stands to reason, becoming a more effective online marketer calls for getting our heads…
In this episode of our new podcast program, “The Point – In Your Ear,” we pay a visit to the “Theater of the Absurd” for a comedy sketch—a parody. The dialogue means to speak to how commonly executives dismiss social media marketing. Hear all episodes of “The Point – In Your Ear” podcasts here. You…