It’s easy to make a pledge to cut through the clutter. To be bold. Provocative. Memorable.
It’s another thing to actually do it.
Many writers have the chops. Many clients claim to need these writers and go looking for those with war paint on their faces. With fire in their belly. With a fire-breathing manifesto published on their site.
And so, the two, client and copywriter, try to ally.
But then the real world gets in the way. Resistance.
Mediocrity is a relentless monster.
What do you say we get out our weapons—our words—and stab that bastard to death?