It ain’t 1999. Sure, we feasted on the various flavors of eye candy media-makers spun forth then, but today we’re even more magnetized by pixelicious content. So… the benefits of infographics are no longer a mystery to content marketers. Infographics can be the device-friendly and social media-friendly content format that rallies both deep data divers…
For three years running, Orbit Media has asked 1000+ bloggers how they approach the job of creating content. In this episode, you’ll hear what has and hasn’t changed in the world of business blogging. Fascinating stuff. Listen to “The Secrets of Successful Bloggers [24]” on Spreaker. In this episode we cover (and answer): The findings…
You gain a big time advantage when you make your content more attractive than the rest of the pack. And though having a graphic designer on your team is a potential way to get the job done, you can do much of it yourself. See, free online design tools are everywhere. Some are easy to master; some…
Including: 46 Expert Tips for Creating Addictive Content – INFOGRAPHIC Content worth creating is content that converts. Simple, eh? “Businesses can’t afford to waste time and resources on content that doesn’t achieve its marketing goals,” writes Sara McGuire, at Venngage, a company I’ve been collaborating with recently. She continues… “In order for your content…
Do you know what types of branded content to create? An overwhelming percentage of companies now do some form of content marketing. We know this from the annual research that Content Marketing Institute, MarketingProfs, and their partners conduct for both B2B and B2C, and present annually as Benchmarks, Budgets, and Trends. Companies are pursuing content marketing more…
Are bloggers spending more time writing? Do they write longer or shorter posts? Has publishing frequency changed for the typical blogger? In an effort to identify the business blog trends of 2015, my friends at Orbit Media asked 1074 bloggers 11 questions. They concluded the business of blogging is changing. Some things are consistent from the prior year, but…
Boo. A few years back us marketers started howling about the volumes of crap creeping across the web disguised as content. Perhaps we thought we’d scare away some of the murderous marketers. We didn’t. The stench is staggering. It’s inevitable. When something in the media heats up, the vultures shall emerge. If you’re aged like me, think of the golden…
I’m onto you. You love social media. You can’t get enough. You can’t get enough followers, shares, comments. You can’t get enough tips from experts. There’s never enough time to do it, so you hunger for knowledge about how to use social media effectively as possible. I learned that when I read this, The 2015…
What do I know about writing headlines? Yesterday I was asked to lead a headline writing session at a major marketing conference. I accepted. I’ve done it many times before and enjoy it. An infographic I created about headlines (presented below) is one of my most popular pieces of content. I’ve written several posts featuring…
I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too. I checked the analytics for the top content I published in 2014 and tallied the top topics and posts for page views. I also looked at the…