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The topic was writing, so Barry couldn’t stop blabbing. Andy kept coming at him with questions about developing a writing voice. Barry took the bait (and ate it up).

It’s a fun convo writers new and old are bound to learn something from—or have opinions about.

Highlights from the episode include:

  • The number one way to develop your voice as a writer
  • How to overcome perfection paralysis and free yourself
  • Writing to an audience to an audience of one
  • Why—and how—to copy your favorite writers
  • Examples of writers in content marketing who are rocking a unique voice
  • Exploring styles
  • How Andy learns from his own blog

In the cheese & mousetrap segment:

  • Barry talks about the value of injecting your opinion into your content
  • Andy introduces how voice affects your website’s call to actions

They talked about how you’ll want to read stuff at:

Coming in the show’s next episode:
What are lead magnets? Do you need them?